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A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do.
Embarrassment is a villain to be crushed.
Often we don’t realize that our attitude toward something has been influenced by the number of times we have been exposed to it in the past.
There is a natural human tendency to dislike a person who brings us unpleasant information, even when that person did not cause the bad news. The simple association with it is enough to stimulate our dislike.
we all fool ourselves from time to time in order to keep our thoughts and beliefs consistent with what we have already done or decided