Here you can find the best quotes from Dan Norris grouped by book. Content Machine quotes Visit Amazon for details and reviews about this book. image/svg+xml There is no point at all in generating mediocre content. Don’t just write about your business or your product. Your content has to be educational and solve problems. Great content is something you provide to your audience that captures their attention and encourages them to engage and share Writing content is a two-way conversation, not a speech. Be personal and make people feel like you are there with them. Content marketing is releasing something interesting that grabs attention for a business and builds trust.