Made to Stick quote images

The most basic way to get someone's attention is this: Break a pattern. | Made to Stick - Chip Heath
Anger prepares us to fight and fear prepares us to flee. | Made to Stick - Chip Heath
To make our communications more effective, we need to shift our thinking from

To make our communications more effective, we need to shift our thinking from "What information do I need to convey?" to "What questions do I want my audience to ask?

The first problem of communication is getting people's attention. | Made to Stick - Chip Heath
The Curse of Knowledge: when we are given knowledge, it is impossible to imagine what it's like to LACK that knowledge. | Made to Stick - Chip Heath

The Curse of Knowledge: when we are given knowledge, it is impossible to imagine what it's like to LACK that knowledge.

People tend to overuse any idea or concept that delivers an emotional kick. | Made to Stick - Chip Heath


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