A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth. Authoritarian institutions and marketers have always known this fact
Nothing in life is as important as you think it is, while you are thinking about it
Our comforting conviction that the world makes sense rests on a secure foundation: our almost unlimited ability to ignore our ignorance
We are prone to overestimate how much we understand about the world and to underestimate the role of chance in events
Mood evidently affects the operation of System 1: when we are uncomfortable and unhappy, we lose touch with our intuition
Thinking, Fast and Slow summary
Daniel Kahneman, the renowned psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation―each of these can be understood only by knowing how the two systems shape our judgments and decisions.
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