Think of the last time you set a goal, started a new venture or new relationship. Think back to the excitement, the enthusiasm. Nothing you did felt like work, because it was all so new and fresh. And then, regardless of whether it happened gradually or overnight, you reached a point at which the new endeavor no longer felt so new. In fact, it felt like a lot of work. Congratulations, you just hit “The Dip”. The Dip is that critical turning point when the joys of starting have faded and yet the proverbial “light at the end of the tunnel” is still out of reach.
“Winners never quit” is terrible advice. Instead, “winners never quit with a short term focus”. Winners definitely quit from dead end paths;
A woodpecker can tap twenty times on a thousand trees and get nowhere, but stay busy. Or he can tap twenty-thousand times on one tree and get dinner.”
Short term pain has more impact on most people than long-term benefits do, which is why it’s so important for you to amplify the long-term benefits of not quitting.
The Dip summary
Every new project (or job, or hobby, or company) starts out fun…then gets really hard, and not much fun at all. You might be in a Dip—a temporary setback that will get better if you keep pushing. But maybe it’s really a dead end. What really sets superstars apart is the ability to tell the two apart.